The mission of Pinnacle Advisory Group’s University and College Consulting Division is to be the industry leader in providing advisory services to university or college hotels and conference centers by:
- Offering the highest quality advisory services designed to maximize operating performance;
- Utilizing primary research to represent up-to-date conditions in the individual market;
- Delivering excellent service to every client;
- Establishing strong client satisfaction resulting in continued advisory services; and,
- Meeting owner financial objectives while ensuring the hotel and conference center becomes integral component of the university community.
Pinnacle has specialized services that are designed to meet the unique needs of university and college hotels and conference centers. These services have been developed and refined based on our 10 years of advising to clients within the community of higher education.
Pinnacle’s principal business strategy is to provide universities and colleges with high quality, value-based
consulting services designed to launch their entry into the hotel industry or improve an existing hotel property’s profitability, and to deliver excellent service to each client every time.
Pinnacle offers the following consulting services to its university and college clientele:
Market Research which covers site analysis, market research, market demand studies, market positioning,
surveys & focus groups, financial feasibility studies, and investment analysis.
Transaction Services which covers research and selection of developers, research and selection of hotel
companies and franchise affiliations, negotiation of management or franchise contracts, as well as identification and advisory services on deal financing structures.
Project Management Services which covers advisory services in management of the overall development
process, facilities planning, and concept development.
Asset Management which covers strategic planning, operational reviews, internal audit, ongoing operational oversight, marketing plan creation, and capital improvement plans.
