Hotel Advisory at the Intersection of Ownership, Investment, and Operations
A Trusted Guide, Every Step of the Way
Pinnacle has been a leading independent advisory firm serving the hotel industry for over 35 years. Led by seasoned industry veterans, we are boutique in approach yet institutional in capability - bringing deep analytical horsepower and hands-on expertise to every engagement.
Guiding the Full Hotel Lifecycle
A hotel asset demands different thinking at every stage. From feasibility and development through acquisition and ongoing strategy, Pinnacle is there at every inflection point. The direct access of a dedicated senior team, backed by the analytical depth you'd expect from the largest firms in the industry
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Frequently asked questions
What makes Pinnacle different from other advisory firms?
Pinnacle combines independent analysis with real operating experience across brands, markets, and ownership structures. Every engagement is tailored to the asset, the market, and the objectives of ownership. The Pinnacle team has over 275 years of cumulative experience in the industry allowing every project to be led by a senior team member.
Does Pinnacle only work in New England, or do you serve other regions as well?
Although we have been based in Boston for over 35 years and have deep knowledge of New England’s markets, our work spans the entire U.S and Caribbean. We have advised on hotel projects across major urban centers, resort destinations, university towns, and secondary and tertiary markets nation wide. Every assignment reflects the specific dynamics of its location, not a regional template.
What types of hotels does Pinnacle work with?
Our experience covers a wide range of hotel assets. We have worked with branded full-service properties, select-service hotels, and lifestyle boutique hotels. We are well versed in college or university-owned hotels, inns, and resorts. Most recently we have done a fair amount of work with alternative, outdoor lodging concepts. That breadth gives us a practical view of how different operating models perform and helps ensure our recommendations match the realities of each property, market, and ownership strategy
